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Bachelor of Business Administration

Categories: Business
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What Will You Learn?

  • Like many bachelor's degrees, earning a BBA means attending a four-year college or university, either online, in person, or via a combination of the two. Because many people who choose to earn a BBA already have careers or unique schedules, numerous schools offer programs you can complete at your own pace. Others offer accelerated programs that allow you to complete a four-year BBA in three years. You'll typically need to earn 120 credits to finish your degree, whether you finish in three or four years.
  • While you complete your degree, you'll take some core courses, but the majority of your classes will cover a well-rounded variety of business topics. Some typical courses you might take in order to earn your BBA include:
  • Accounting Principles
  • Business Ethics
  • Business Finance
  • Human Resources Management
  • Introduction to Statistics
  • Macroeconomics
  • Microeconomics
  • Marketing Principles
  • Organizational Communication
  • Principles of Management
  • Strategic Thinking and Innovation
  • Common areas of study
  • When you choose to study business administration, you often have the opportunity to pick a specific concentration or area of study that interests you the most or will help you further your career goals. Of course, each school will offer different areas of study, but some of the most common include:
  • Accounting
  • Entrepreneurship
  • Finance
  • Information systems management
  • Organizational leadership
  • Supply chain
  • Project management
  • Technology management
  • International business
  • Computer application
  • Health care administration
  • Hospitality
  • Logistics
  • Retail
  • Marketing
  • Common skills you’ll develop
  • While earning your BBA, you'll have the opportunity to develop an array of skills you can apply to numerous jobs in the business world. These include both mathematical and technical skills that apply directly to the basics of modern business, as well as human skills that will help you succeed in almost any workplace.
  • Technical and mathematical skills
  • Technology has become more important than ever in the business world. As a BBA student, you'll learn practical technical skills that have real-world applications. For example, you probably already know how to use a computer, but a BBA program might foster a better understanding of common software, like PowerPoint and Excel. You'll also learn about the technical side of various aspects of business, especially if you choose a concentration like accounting or finance. Some of these skills might include:
  • Auditing
  • Budgeting
  • Cost analysis
  • Database management
  • Financial reporting
  • Knowledge of information systems
  • Project management
  • Some programming
  • You'll find that many of these skills overlap with advanced mathematical topics, so as a business administration major, you'll likely find yourself taking math courses where you can gain these skills. These might include calculus, quantitative methods, advanced algebra, and statistics.
  • Workplace skills
  • As you work on your BBA, you'll also develop workplace skills. These skills are important in any work or business environment, but you can improve upon some specific to business administration. These include but aren't limited to:
  • Adaptability
  • Analytical thinking
  • Communication, both oral and written, particularly in a business setting
  • Creativity
  • Decision-making
  • Entrepreneurial skills
  • Innovation
  • Leadership
  • Organization
  • Conceptual skills
  • In business administration, it helps to be able to view the company or organization you work for as a whole so that you can act in ways that benefit the entire company. Developing these skills is particularly important if your goals include working in upper management. Examples include:
  • Understanding the interdependence of different parts/departments within a business
  • Identifying the influence of politics and social/economic forces
  • Scoping the business impact of various challenges and opportunities
  • Developing different strategies and courses of action for various scenarios

Course Content

Quality Management

Human Resource Management (HRM)

Strategic Planning

Marketing

Organizational Behavior

Projects management

Advanced management and leadership

Sales

Finance, investment and financial analysis

Corporate accounting

Economic feasibility studies

Management of financial institutions

Measuring and developing job performance

Digital Marketing